Search Engine Optimization:

Search Engine Optimization, also known as SEO, is the process of enhancing a web site to increase the amount of visitors by ranking as high as possible in the search engines. The goal of proper SEO is to push a web site up to page one or two of a search engine result on the most popular search engines (eg. google, yahoo, askjeeves, msn, altavista, lycos), as many users will not click through more than page one or page two of the search engine. The key to the process is to view the site through the eyes of the user and also through the lens of the search engine computer (also known as bots) that regularly visit sites to index their content.

The SEO process performed by Murphy Designs is a manual process of reviewing each page's title, meta tags, and photograph description tags (also known as alt tags), file names, and most importantly the text on each individual page. It also will include a review to pages linking to the site, and the potential increase to those sites.

After Murphy Designs submits it for first review, the site is then checked using an online service that compares keywords used on your site with those words used by search engine users to find similar sites. e.g. if users tend to use the search term "motels in nova scotia", then that term should be given priority on your site - rather than "accommodations in nova scotia."

It will take some time to do this process, but once the changes are complete, and the client is happy with the changes Murphy Designs will submit the site manually to the major search engine companies. Once submitted the site can take 2 weeks up to 2 months to appear on search engines or as an improved listing.

The cost of an SEO and search engine submission of a site up to 10 pages is $100.00 CDN. Larger sites will require a quote. Search Engine Submission without an SEO is $25.00 CDN.

Please note, Murphy Designs cannot guarantee an excellent ranking with any particular search engine, as each search engine comany is in charge of what submission will accept as a high ranking. If you have any questions regarding SEO and site submissions, please email or call 902.472.2404.

Learn More About Our Services

MURPHY DESIGNS - BED AND BREAKFAST PACKAGES